Salesforce alternative

Move to a CRM of your own, with your history intact.

Salesforce is shared SaaS: every firm works within its storage allocations, API limits and governor limits, and pays per user for the privilege. SterlingForce gives each customer their own environment on their own server, hosted by our team, with no per-user fees and no shared-platform caps. What you need built, we build with you. Bring your Salesforce history with you.

Why firms leave Salesforce

You shouldn't hit a ceiling in your own CRM.

Insurance and advisory firms outgrow Salesforce in the same four places.

Platform caps on a shared system

Salesforce runs many companies on one multi-tenant platform, so every org gets data and file storage allocations, daily API request limits, governor limits on automation, and caps on custom objects and fields by edition.

A license for every seat

Each new agent, assistant or manager is another monthly license, and extra storage is sold on top. The bill grows every time the firm does.

Every change is a project

New fields, stages, flows and reports usually mean an admin, a developer or a consulting partner, with a statement of work before anything moves.

Generic objects, not insurance

Out of the box, a general-purpose CRM doesn't know a policy from a pension, a carrier from a licensed state, or a seminar from a fact finder.

Side by side

SterlingForce vs Salesforce at a glance.

SterlingForce compared with a typical Salesforce setup
What mattersSalesforce (typical setup)SterlingForce
PlatformShared multi-tenant SaaSYour own environment on your own server, hosted by our team
LimitsStorage allocations, daily API limits, governor limits, object and field caps by editionNo shared-platform quota on records, storage or API calls; built to grow to millions of records
PricingA license per user, per month, by editionOne flat fee for your environment, no per-user fees, custom work included
Adding a new agentAnother licenseIncluded: unlimited users
Data and file storageAllocated per org, with extra storage sold on topIncluded, not metered
Indexing and performanceTuned within platform rules, often with a support caseManaged by our team as your data grows; no technical help needed on your side
Changing workflowsAdmins, developers or a consulting partnerTell us what you need; we adjust the features and build the workflow
Insurance workflowsBuilt through customization or add-onsBuilt in: policies, carriers, licensed states, pensions, fact finder, seminars
Appointment routingConfigured or bought separatelyPartner matching by license, state, language, skills and workload
SupportPremium support plans sold separately24/7 support from the team that builds it, included
Moving your dataNot applicableSalesforce import tools matched by Salesforce ID, plus a side-by-side sync

Salesforce details describe its publicly documented pricing model and platform limits; specifics vary by edition and contract. Salesforce is a trademark of Salesforce, Inc. SterlingForce is not affiliated with or endorsed by Salesforce.

Managed for you

Changes are a conversation, not an engineering project.

Every SterlingForce customer has its own instance, run by the team that builds the product.

Room for millions of records

Your instance is sized for your firm, with no shared quota on records, storage or API calls. Global search typically answers in 9 to 50 milliseconds.

Indexing handled for you

Our team manages database indexing as your data grows, so search and reports stay fast and your admins never need technical help.

Workflows on request

Need a new field, pipeline stage, automation or report? Describe it in plain words. We adjust the features and build the workflow, with no engineering on your side.

Salesforce migration

How to move from Salesforce to SterlingForce.

About a dozen purpose-built import tools bring your leads, opportunities, new business, intake history, notes, documents and partner accounts with you. Our team runs the move, and we've already migrated more than 10 million records for customers, fixing data issues along the way.

Export

Export your Salesforce data as CSV, the way Salesforce already lets you.

Import

Bring in leads, opportunities, new business, notes, documents and intake history, matched by Salesforce ID with duplicates handled.

Run side by side

An opportunity sync pushes changes back to Salesforce while your team moves over at its own pace.

Go live

Switch over when you're ready, with your history intact and every change audited.

Salesforce lead import
Drop in a Salesforce CSV export. Every field is already mapped.
Questions

Switching from Salesforce: common questions.

Can't find your answer? Our team is available Monday to Friday, 6 AM to 5 PM Central.

Why do insurance firms look for a Salesforce alternative?

Per-user licenses, storage charges and consultant fees grow with the firm, and a general-purpose CRM has to be customized before it understands policies, carriers, licensed states and pensions. SterlingForce includes those from day one, for one flat fee.

Does Salesforce have limits that SterlingForce doesn't?

Yes. Salesforce is shared multi-tenant SaaS, so every org works within platform caps: data and file storage allocations, daily API request limits, governor limits on automation, and limits on custom objects and fields by edition. Each SterlingForce customer gets their own environment on their own server, hosted by our team, so there is no shared-platform quota on records, storage or API calls, and capacity grows with your firm.

Can SterlingForce handle millions of records?

Yes. Each customer's server is sized for them, and our team manages database indexing as your data grows, so search and reports stay fast without your admins needing technical help. We've already migrated more than 10 million records for customers.

Do we need engineers or consultants to change workflows?

No. Tell us what you need in plain words: a new field, a pipeline stage, an automation or a report. Our team adjusts the features and builds the workflow for you, so a change is a conversation, not an engineering project.

How does SterlingForce pricing compare with Salesforce?

SterlingForce charges one flat fee for your own hosted environment, with no per-user licenses and no data storage charges, so the price doesn't rise as you add people or history. Custom work is included. Talk to us for a quote you can compare.

How does the move from Salesforce work?

Export your Salesforce data as CSV, import it with the purpose-built tools, run both systems side by side with the opportunity sync, then switch over when your team is ready. Our team runs it with you, and we've already moved more than 10 million records for customers.

Can you help us run Salesforce and SterlingForce at the same time?

Yes. During the move, an opportunity sync pushes changes from SterlingForce back to Salesforce, so both systems stay aligned while your team moves over at its own pace. Our team sets it up with you and switches it off when you go live.

What happens to our Salesforce custom fields and workflows?

Tell us what your team relies on. We recreate the fields, pipeline stages, automations and reports you need in SterlingForce as part of the move, so your people keep working the way they do today, without engineers or consultants on your side.

Will we lose our Salesforce history?

No. Leads, opportunities, new business, prospect intake history, notes, documents and partner accounts all come with you, matched by Salesforce ID and then by email.

Is support included?

Yes. 24/7 support from the team that builds SterlingForce is part of the one flat fee.

Can we try SterlingForce before switching?

Yes. Explore the playground with masked demonstration data at demo.sterlingforce.org, watch the three demo videos, or book a live demo with your business email.

Ready when you are

See your Salesforce workflow in SterlingForce.

Book a live demo with our team, or explore the playground on your own right now.